Saturday, September 01, 2007

Toyota Targets Quality

Quality is the :
"Toyota plans to sell 10.4 million vehicles globally in 2009, well above the auto industry's current 30-year-old record and another sign of the Japanese automaker's momentum toward displacing industry kingpin General Motors. ADVERTISEMENT But even as he outlined the ambitious plan, Toyota Motor Corp. President Katsuaki Watanabe said the company was going after quality -- not quantity. 'As we continue to elevate quality in our products, then I think quantity will follow as a result,' he told reporters at a Tokyo hotel."
Make a quality product people want at a competitive price, and they will come.


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