Monday, May 14, 2007

Chevy and Camry

Chevy and Malibu, side by side:
"Now this is the kind of aggressive marketing that can put GM and Chevrolet back in the battle for America's most popular car. Automotive News reports that Cheryl Catton, Chevrolet's director of car marketing, is encouraging dealers to put a Camry in their showrooms right next to the new Malibu."
These people are clueless! On the day that Chrysler was given away for a song, they think that putting the pauper next to the prince makes him royalty. What a joke. The only possible motivation Toyota could have to do this is to prevent a protectionist backlash. Even that won't work.


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