VitalAccurateThinking

Starbucks adds and adds, with thousands more to come

I have never understood Starbucks ' business model or how they are a success. The coffee is so overpriced that I cannot bring myself to even go there once or twice a year and that is only to meet friends for coffee.

I guess Tom Peters tries to explain it as not selling a product, but selling an experience. I guess it is the experience of Starbucks that leads people to pay $4.00 for a cup of coffee. Not me. I'd rather experience home brewed black coffee with my dogs in the back yard on a Sunday morning. That is an experience.

posted by Jim VAT @ 8:51 AM