VitalAccurateThinking

Harley-Davidson 3Q Profit Up

Harley-Davidson continues to show massive profits and growth. They are building franchised locations all over the country in a Starbucks-like model. Their strategy is not selling motorcycles, but an experience.

However, I think they run the risk of diluting their brand so that the once special Harley-Davidson motorcycle will become so widespread, that it won't be cool anymore. Everyone knows that aging baby boomers with money aren't exactly Easy Rider material.

For me, it will be interesting to watch as this plays out. Perhaps HD will be successful in their marketing ploy. Perhaps they will become un-cool because everyone will be riding a Harley.

posted by Jim VAT @ 3:05 PM